new toyota prius
partnered with saatchi & saatchi brussels
to produce the digital launch campaign for the new 2009 prius. working closely with toyota
, the video rich site was integrated onto the existing toyota cms platform to allow for localisation across europe. it includes a complex set of customisation variables that allow each european market to edit a unique version of the site before deployment.
the website also features google mash-ups that allow users to gauge fuel efficiency and tell their own prius story, a PV3D gallery, and a series of interactive demos.
developed by rehabstudio